“Ad revenue is growing significantly faster than the overall digital ads market reaching a 15% share of the digital ads market in FY23. First-party customer data enables better ad placements for advertisers and show the product to high-intent customers leading to higher conversion rates. Increasing MTUs has widened the reach of e-commerce platforms, making them attractive for brands. With 1.2 times better take rates, the revenue from product sales across India e-tailing has grown three times from $2 billion in FY19 to $6 billion in FY23.Īdvertisement revenue has been another facet of e-tailing that has experienced steep growth, with ad monetization generating more than $1.2 billion in FY23.
“Strategic partnerships of e-commerce platforms with global and Indian brands along with a change in shopper mix and an increasing share of women shoppers has resulted in an explosion of fashion sales,” Mrigank Gutgutia added. Although mobile phones dominated the category divide in FY19, fashion is the single largest category with a 27% share whereas beauty and personal care, grocery and home categories are the fastest growing. In contrast to the pre-covid levels, the e-tailing market has grown deeper across categories, with more users making purchases online.
Will Central Regulation of Online Gaming by MeitY resolve the GST issue finally?
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